PinPoint Local @ Silicon Slopes Draper, Utah
Website Development &
Optimized for Your Small Business
How We Help you Grow Your Business
You have a business to run. Your time is valuable.
If you’re a small business and its not cost effective for you to have your own in-house web development / digital marketing staff, you can still have world class digital capabilities through our partnership with PinPoint Local. Our extensive business experience will ensure the PinPoint Local capabilities will be best suited for your specific business needs ….. will be delivered quickly ….. and will be cost effective.
Let us help grow your business by conquering your website development and digital marketing worries.
We’re a full service digital marketing agency … built specifically to serve small business … and built on the strong foundation of a business consultancy. We are located in Draper, right here in the heart of the Silicon Slopes area of Utah at the South end of the Salt Lake Valley.
We are dedicated to helping you build YOUR business.
Do You Really Need A Website?
Well, in a word… YES! OK, maybe not, but most likely.
If your business has excess capacity in products to sell or hours to book, in today’s marketplace you need a website.
Even though the experience economy is booming and most shopping still takes place in brick and mortar stores, the vast majority of product searches (87%, per Salesforce.com) begin online and digital natives are the ones spending the most on experiences. In such a climate, every business with excess capacity, no matter its size, location, or industry focus, must have a well-designed website. Without a website, a business’s marketing options are limited: social media loses much of its efficacy while search and banner advertising become virtually impossible; consumers turn to more easily located competitors; and relationships ignited by collateral such as direct mail or networking appearances stagnate when opportunities for further research are limited.
You need a website that is professionally designed for YOUR business needs, that is developed to be search engine friendly, that runs and looks professional on multiple platforms, that is hosted on fast, secure, and clean servers, and that is sufficiently supported to ensure it meets high standards. And you need it at a cost that is not going to break your budget.
This is where we can help!
Your website is often the only face of your business … especially for new customers it’s the one chance to make a positive first impression. Through your website, you attract and engage new customers, showcase your products or services, and provide visitors with an effective way to learn about you and how to connect. You need a beautiful, fast, multi-platform responsive website that is optimized for your local customers’ search attempts to find you.
Once your website is fully developed, and ready to “open its doors”, you need a hosting environment that is secure, fast, virus-protected, regularly backed-up, and kept current with the latest software updates. PinPoint Local has in-house servers dedicated for our customers’ websites.
Although optional, we highly recommend you opt in for ongoing support to ensure that your site is kept up to date to stay abreast of the evolving dynamics of the various platforms and search engine demands …. along with changes needed as you grow … staff additions …. product or service changes … etc. We can craft a support plan that is specifically tailored to your evolving needs.
Our Web Design Process
Is Digital Marketing necessary for YOUR Business?
To some degree, YES. But, each and every business’ needs in this area are likely to be vastly different. This is truly NOT a “one size fits all” situation.
Marketing can be defined simply as the strategies, plans, and actions to reach prospects and customers, and to influence them to purchase your product or service. The basic concepts are still the same as pre-internet days – you want to showcase your product or service where the customers are expected to be. In today’s connected society, your customers and potential customers spend a substantial amount of time on digital devices. So, you want to use digital methods to get in front of them. With these Digital Marketing methods, your small business is no longer limited to high cost print and television/radio ads:
- Search Marketing – basically leveraging customers’ propensity to use online search engines to locate/research the product or service being considered. Examples include optimizing your digital presence so that your website places high in specific search engine results (Search Engine Optimization or SEO), ad placement by either “pay per click” or “pay per impression” methods, and ad inclusion in specific feeds, such as YouTube. According to research by Moz, the top 5 search results get 70% of the clicks.
- Digital Influencers – such as bloggers, “how to” YouTube videos, etc. – can be very effective today, somewhat similar to the pre-internet days of movie product placement.
- Social Media Marketing – Social Media Platforms such as Facebook, Twitter, LinkedIn, Instagram, etc., are highly valuable environments to interact with and influence potential customers. Managing your brand’s social presence and customer feedback is very important.
- Email and Messaging Services – Automated Opt-in email and interactive messaging services are proving to be highly effective, in certain situations.
You have many methods to reach prospects and customers as you fight with your competition to get in front of the customer. As a small business owner, you know your marketing resources must be allocated wisely.
This is where we can help you – by steering you into methods specifically designed to reach your local customers.
Search Engine Optimization (SEO)
These days, a very high percentage of buying decisions are initiated through the use of an online search engine … often on a mobile device. Our SEO approach is focused on the highly dynamic Google local business search algorithms to land your business higher in the local search results — where a reported 70% of all click throughs occur. Our team stays current on the Google search algorithm changes … so you don’t have to.